This includes workshops and services that focus on areas of study and peoples interest. Such services depend a great deal on good PR and word of mouth. The following two examples are of posters promoting writing workshops offered through an Academic Library (left) and a Public Library (right).
The Academic Library poster is missing some key information essential for any good poster. Where is the writing center? What are their hours? Who has access? Additionally the design itself is too simple and feels outdated. While we have limited access to graphic design in libraries there are many tools and resources we can utilize such as Picasa, SnagIT and Word that all offer great text, background and image control options. This poster sort of just reminds me of how boring APA and editing are...this could really relate to the design principle of threat detection.
The Public Library poster on the right hits the mark. It speaks to the creative writing crowd with the idea bubble above the girls head. The girl has thoughtful round blue eyes and appears neutral and like the everyday person who may choose to access this workshop. The poster also includes essential information such as what the workshop includes, dates and location, costs etc. The poster has also been appropriately branded with the library's contact information. It is appropriately placed and does not interfere with the overall content.
Summary:
- Give your audience essential details they need to access the resource or service advertised.
- If using images of people use folks who one would actually see around the institution or library that users can relate to.
- Too simple isn't good.
- Take advantage of free and paid-for graphic design software applications.
- Don't promote boring.
- Brand library posters.
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